Home page

Welcome to the Qualitative Election Study of Britain

This blog is a resource for scholars, researchers and students interested in qualitative electoral research. All the material on this site is available for reuse under the Creative Commons license. This allows you to use any material on this website and build upon this research as long as you provide proper credit.  You can learn more about how to properly attribute work offered under Creative Commons license here.

QESB Party Leader Evaluations
Database, 2010-2019

Winters, Kristi and Carvalho, Edzia (2022). Qualitative Election Study of Britain Party Leader Evaluations Database, 2010-2019. [Data Collection]. Colchester, Essex: UK Data Service. 10.5255/UKDA-SN-856002

The Qualitative Election Study of Britain (QESB) Party Leader Evaluation Database 2010 – 2019 contains 4,119 words and phrases that evaluate British political party leaders. The data were collected during pre-election focus groups and interviews conducted with participants from England, Scotland and Wales, during the General Election campaigns of 2010, 2015, 2017, and 2019. For the party leader evaluation pre-election component, participants were provided with head shot pictures of the party leaders (depending on where in Britain they lived) taken from the party’s own website. They were instructed to write down words or phrases they associate with each person, and indicate if that association was positive, negative or neutral. The data structure mirrors data structures used in sentiment analysis. Each tab contains a column listing participant’s’ words and phrases as a string variable; the next two columns list the election year and leader, affective evaluations (relating to, arising from, or influencing feelings or emotions) as a string variable, and the affective evaluation as a numeric scale from negative –1 to positive +1. These data are suitable for sentiment and discourse analysis, or analytic generalization – establishing that a concept exists within a population regardless of the number of people who hold it. In addition, a supplementary dataset is provided of leaders’ evaluation data from a study with residents of Dundee after the Scottish Independence Referendum in 2014 (N = 287).

6 thoughts on “Home page

  1. Nice post. I was checking continuously this blog and I am
    impressed! Extremely useful info specially the
    last part 🙂 I care for such info much. I was seeking this particular info for a very long
    time. Thank you and best of luck.

  2. sounds interesting, but a) im not a student and b) although i work in cardiff central i do not live there. would be happy to spread the words

  3. Am I missing something or does the ‘Cardiff Pre-election FG 1 Transcript Data’ hypertext link contain the same data as the ‘Birmingham Pre-election FG Transcript Data’ one? Looks like interesting stuff, though…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s