Now online at the Social and Economic Data Service the SN 6861-Qualitative Election Study of Britain, 2010
Persistent Identifier:
http://dx.doi.org/10.5255/UKDA-SN-6861-2
To cite this dataset you may use this example reference:
Winters, K., Qualitative Election Study of Britain, 2010 [computer file]. Colchester, Essex: UK Data Archive [distributor], February 2012. SN: 6861, http://dx.doi.org/10.5255/UKDA-SN-6861-1
You can find my unpublished papers and working papers here: http://gesis.academia.edu/KristiWinters
Third UK Leaders debate (2010) focus group transcription formatted for use with NVivo. Cases in Heading 2 and Issues in Heading 1, click For NVivo.
New working paper from Carvalho, E. and Winters, K.(2012) “I went with what I always do…”: A qualitative analysis of ‘Cleggmania’ and vote choice in the 2010 British General Election DO NOT CITE WITHOUT AUTHORS’ PERMISSION
Abstract: Using post-election focus group transcripts we provide new insights as to why ‘Cleggmania’, a highlight of the 2010 British general election, failed to translate into electoral success for the Liberal Democrats. Narrative and discourse analysis conducted on participants’ vote choice stories reveals a complicated choice calculus. Conservative and Labour voters’ narratives and those who leaned Liberal Democrats but ultimately remained true to their previous party cited values or identity. Liberal Democrat voters cited tactical and satisficing reasons or support for a principle or a policy. For Qualitative Election Study of Britain participants the effect of ‘Cleggmania’ was limited to strengthening the resolve of wavering or leaning Liberal Democrat voters. We also draw attention to the important role of constituency dynamics in decisions and conclude that qualitative research can provide insights into vote choice that cannot be realised either through existing survey data or lab based experimentation.
2010 British general election leader evaluations: a case study using focus group data
What does qualitative electoral research look like? Read our latest working paper on Leader Evaluations in the 2010 Election to see an example.
Ever wonder what sorts of things should be covered in a qualitative ethics plan? Check out the Ethics section under Supporting Documents on the QESB project blog.
The QESB transcripts will shortly be available on the UK Data Archive website as: SN 6861 Qualitative Election Study of Britain, 2010. An updated citation and web link will be made available soon.
The Qualitative Election Study of Britain 