Birmingham, UK – Birmingham residents eligible to vote in the 2015 UK General Election are invited to participate in research that will take a `snapshot’ of people’s campaign views. The Qualitative Election Study of Britain will conduct research in the constituencies of Birmingham Solihull and Birmingham Edgbaston  to uncover people’s pre- and post-election views.

The focus groups will take place during the day on 25 April on the Birmingham University campus. The project is funded by a British Academy and Leverhulme Trust small grant and by GESIS – Leibniz Institute for the Social Sciences.

The groups will take place at 10 am till 11:30 am or 1:00 till 2:30 pm and include a £30 payment for people’s time.

“Voters are faced with an unprecedented range of political choices, said the study’s leader Dr. Edzia Carvalho of Dundee’s School of Humanities. “We want to hear what they think of the various party leaders and what things will be important to their votes.’’