April 29, 2015 – Glasgow residents eligible to vote in the 2015 UK General Election are invited to participate in research that takes a ‘snapshot’ of people’s campaign views. The Qualitative Election Study of Britain will conduct research in Glasgow to uncover people’s pre- and post-election views.

Based at the University of Dundee, the QESB will be hosted by the University of Strathclyde’s Department of Government and Public Policy.

“Scottish voters will play a pivotal role in determining how Britain will be governed after May 8th. Understanding Scottish voters will be an important part of understanding this election result,” said Dr. Mark Shephard, Senior Lecturer in Politics at Strathclyde.

The 90-minute focus groups will take place the evening of May 5th in Glasgow on the Strathclyde campus and include a £30 payment for people’s time.

“This is an unusually unpredictable election,’ said QESB study’s leader Dr. Edzia Carvalho of Dundee’s School of Humanities. “We want to hear what people think of the various party leaders and what things will be important to their votes.’’

The project is funded by a British Academy and Leverhulme Trust small grant and by GESIS – Leibniz Institute for the Social Sciences.

If you would like to apply for the focus groups, visit: https://wintersresearch.wordpress.com